Collage of fishing scenes including sunset, holding a fish, and a person with a large fish.

I live this brand every day that I'm on the water, hauling traps, or chasing fish. Reel Emblems is built by an angler, for anglers.

  • Who We Are

    Proudly based in Massachusetts, Reel Emblems was founded by an avid angler and lifelong hat enthusiast who wanted to combine two of his favorite things and create a line of unique products. Fishing is more than a pastime; it’s a lifestyle, and your gear should reflect that.

  • What We Do


    We provide quality fishing hats and apparel designed with authenticity in mind. Every design starts with a bold idea and is brought to life in collaboration with skilled artists. The result? Unique hats you won’t find anywhere else; built to look sharp, feel comfortable, and hold up whether you’re on the water or off it. And because we believe great gear shouldn’t come with a premium markup, we keep our prices fair so you can enjoy the collection without compromise.

  • Why Reel Emblems

    Too many hats look the same. At Reel Emblems, we make products that stand out, but still feel connected to the water. Whether you’re full throttle at dawn, hauling traps, or just hanging at the dock, our hats are made to represent the life you live.

Close-up of black hoodie hood and drawstrings

Reel Emblems

Our Business & Commitment

Reel Emblems is proudly based in Massachusetts and built by an angler who lives the lifestyle behind the designs. This is a small, independently run brand focused on long-term quality and honest customer relationships, not mass production or fast trends.

We believe that if you put your name on something, you stand behind it. That means clear policies, fair pricing, and responsive communication. Our goal is simple: build gear we’re proud to wear ourselves and run a business customers can trust.

Black retro trucker cap with white snook fish logo being embroidered on a machine

Creation

How Our Products Are Made

Every Reel Emblems product is made to order. Once you place your order, your item is carefully produced, inspected, and prepared for shipment. This approach allows us to reduce waste, maintain quality control, and offer unique designs without overproducing inventory.

Production typically takes a few business days before shipping. You’ll receive tracking information as soon as your order is on its way. All of our products are made in North America to ensure reasonable delivery times. We believe in clear expectations, no surprises.

Our Customers

Customer Support & Transparency

If you ever have a question about sizing, shipping, or your order status, you can reach us directly. We are committed to timely responses and fair resolutions.

We provide clear shipping timelines, return guidelines, and product details so you know exactly what to expect before you purchase. If something arrives damaged or incorrect, we will work with you to make it right.

Reel Emblems is built for anglers who value authenticity, and that includes how we do business.

Shipping